long-termorientation)이라는 다섯 가지 차원에 의해 문화를 구분하였다.
그리고, 본 연구에서는 기존의 선행연구보다 구체적인 광고분석을 위해 한국과 미국의 바이럴 광고를 정보내용, 표현전략, 광고소구의 각각 43개의 설문항목으로 구분하였다. 수집된 자료에 따라 교차분석을 실시하여 제품군 각각
Chapter 1 Introduction
Our group's presentation is about the Hofstede's Cultural Dimension Theory. As we covered from the class, there are 5 cultural dimension in his theory;
1. Power Distance
2. Uncertainty Avoidance
3. Individualism vs. Collectiveism
4. Masculinity vs. Femininity
5. Long-termOrientation
However, major concerns have been expressed that Hofstede theory is almost forty yea
2-2. Hofstede 의 5가지 문화의 차원
1)권력거리(Power distance)
:권력거리 차원(PDI)은 “권력이 불공평하게 배분되어 있다”는 것을 한 사회의 권력이 적은 구성원들이 받아들이고 예상하는 정도를 의미하는 것이다. 이는 권력이 적은 구성원과 권력이 많은 구성원들 모두의 가치관에 나타나며, 사람들이 권
1. Introduction
For last few years, 참이슬 of JinRo had a 50% market share in domestic soju market. JinRo didn't have a equal share in whole nation but JinRo led a soju market in Seoul and capital area. Like this, JinRo is the market leader in soju market.
참이슬's the biggest rival is the 처음처럼. 처음처럼 broke 20˚ that maginot line of soju market and brotught low alcohol
Ⅰ.Intro
We are interested in local company that has many overseas expansion opportunity rather than already experienced company. Despite small sale of business, it has considerable shipments and high awareness. according to newspaper articles and other media or research result it's product quality is recognized. now, although it is domestic medium enterprises , adequate strategies are applie
Ⅰ. Introduction
1. Introduction of the company
Amorepacific Corp. was established in 1945 with the name of Pacific Integrated Chemical Inc and renamed in 2006 as ‘Amorepacific’ to expand its business into the global market. The company has grown into the most dominant company in domestic cosmetics business with largest market share of 37%. It has a corporate vision of being an ‘Asia
Ⅰ. 미국기업 연금제도
미국의 기업연금은 크게 확정급부제도(Defined Benefit Plan)와 확정갹출제도(Defined Contribution plans)로 나뉘어 지고 두 제도의 혼합형인 캐쉬밸런스(Cash Balance)제도가 있다.
제도의 선택은 전적으로 기업의 자율에 맡겨져 있지만 어떤 제도를 선택하든 기본적으로 지켜야 할 제도설계
3. Corporate philosophy - contribute to the community with hot lunch box
• Quality : keep up the both quality and quantity
• Service : serve as best as one can with customer-oriented mind
• Speed : serve customers vigorously and swiftly
• Cleanliness : keep the shop always bright and neat
• Community : serve the community
1, Fan culture of idol singers
1) Overall fan culture of idol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture of idol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
Ⅰ. Introduction
Kook Soon Dang (KSD), which means “House of good yeast and good wine”, was established in 1983 and has been one of Korea’s major producers of traditional alcohol beverages. Although 백세주 had been their main product for a long time, now 막걸리 is emerging as their focus item due to the recent tren